While I was in London for Fashion Week & the CCUOCO SS15 show I spent some quality time wandering around beautiful and elegant Elizabeth Street. The sweet, tree-lined street is dotted with outdoor cafés and chic stores. Nestled among the stylish shops is a crisp white boutique filled with racks of stylish, ladylike pieces. From red-carpet ready gowns to breezy Summer dresses to accessories, everything in the shop is beautifully feminine and effortlessly stylish.
This sartorial oasis is the up-and-coming Beulah London and I had the good fortune to spend a few blissful minutes with the founders chatting about their company, new collections, and charitable goals.
The brand was launched in 2011 by long-time friends Natasha Rufus Isaacs and Lavinia Brennan. Beulah has since become a staple for the woman who favors flattering, ladylike frocks. Clients include London’s social set, stylish Hollywood starlets, and the Duchess of Cambridge. Yes – Both Catherine and Pippa Middleton have been seen in Beulah frocks at events and outings.
If you ask the founders what they’re most proud of they answer without hesitation that their company has put them in the enviable position of being able to help enact positive social changes through their charitable trust and philanthropic activities. During a 2009 trip to India they witnessed the impact of the human trafficking and sex trade on the locals, and decided then and there to create an ethical company that would allow them to give back and support these communities.
In addition to offering clients an opportunity to support The Beulah Trust on their website, you can buy their Bag For Love, a chic canvas carry-all that supports education and employment for trafficked women through Freeset Global, or a stunning Shibani scarf which supports the UN’s Blue Heart Campaign.
It’s clear that in addition to having an eye for timeless classics, these women have hearts of gold, and I for one can’t wait to see what’s next for this amazing brand!
Be sure to keep an eye out for their fabulous new location in London, as well as their first dreamy bridal collection.
What’s YOUR dream Beulah London piece?