Happy Fitness Friday everyone! I’m here today to share some exciting news! Virgin Sport is coming to San Francisco this Fall for the Virgin Sport San Francisco‘s inaugural three-day Festival of Fitness October 14-15.
This will be Virgin Sport’s first US event and they’ll be galvanizing the community to celebrate local art, music, culture, and fitness. The festival weekend will include everything from food & drink boothes and entertainment to fitness classes and races.
For the runners out there, there are two races at the festival that you can sign up for – The Twin Peaks Mile and the SF Bay Half Marathon. They’re taking place on Saturday, October 14th and Sunday, October 15th respectively.
Dreamt up by Sir Richard Branson and Co-Founder Freddie Andrewes, Virgin Sport was launched, along with CEO Mary Wittenberg, with the goal of combining the fun and adventure of fitness with Virgin’s very own brand of moxy.
Between now and the Festival, Virgin Sport is launching the #GoFitYourself campaign on social media to share their healthy living message and encourage people to get fit and have fun.
And BONUS – I’ve got a discount for anyone who wants to join the fun in October! Use “LAVIE” and you’ll get $10 off the cost of registration for the SF Bay Half Marathon.
I’ll be running the SF Bay Half Marathon but encourage everyone to come out to support the fitness community in the Bay Area regardless of your running capabilities or fitness level.
Since we’ve got a couple of months to go – I’m going to be doing a series of blog posts with Virgin Sport to help us all get ready for the festival. We’re going to cover running, stretching, recovery, and even how to fuel your body for an active life.
So stay tuned!