Tag Archives | Tips

Blogger Tips: Creating Content

Whether you’re a lifestyle blogger, a fashion blogger, a beauty blogger… There are things you should remember when you’re writing. Here are five quick tips for making sure that your content is being as effective as possible for your goals.

[1.] Who are you talking to?

Your content – Whether it’s on social media, in a newsletter, or on your website – Should be directed at a specific audience. If your message is too broad it will ignored. If it’s too narrow, it will miss its mark. So spend some time determining who your ideal audience is.

Marie Forleo’s B Should included an excellent exercise for students to create an Ideal Customer Avatar. You can learn more about the practice here – How To Position Your Product To Sell.

Blogger Tips Creating Content San Francisco Bay Are Fashion Food Fitness Lifestyle Blogger

{The ever-stylish KatwalkSF showing us how its done!}

[2.] Consistency is key!

My number one tip for creating an effective online presence is to be consistent. Set aside time each week or a couple of times a month to draft, review, and schedule your content – Blog posts, social media blasts, email newsletters etc.

If you’re not in front of a computer all day, don’t despair, there are apps – Like the ever popular Hoot Suite – That allow you to schedule social media blasts and blog platforms like WordPress allow you to plan the time and date for posts in advance.

Want more tips? Head over to Legally Vogue and see the full post – Writing Content: 5 Things to Remember

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Fall On A Budget

At the beginning of October I shared my Fall 2012 Must Haves, which included eye-catching patterns & prints, faux leather, fun pants, tweed pieces, asymmetrical details, and the color de jour for Fall – Oxblood.

It’s easy to see pictures from the Fall 2012 collections and put together a mental list of all the things you want, and then give up in frustration because you can’t afford straight-from-the-runway pieces. But I’m here to tell you that we can very easily update your wardrobe for Fall without having to dip into your 401k. I promise!

I like to get one or two great new investment pieces each season – something like an updated but classic Little Black Dress, a chic new handbag, or a timeless trench – but I’ll also collect a handful of fun, on-trend pieces from less expensive stores that quickly update my looks for the season. There are great stores like Zara, ASOS, H&M, and TopShop were you can find trendy, well-made pieces each season for a steal. Read on for some of my personal suggestions & recommendations as well as a collection of great articles that’ll steer you in the right direction for all of your Fall 2012 needs.

I have to confess that some of my favorite places to shop are the Spanish retailers that I was first introduced to when I lived in Italy at the age of 21 – H&M, Mango, and Zara. The clothing is stylish and well-made, but doesn’t cost a fortune and the collections are updated frequently so there’s always something new in stores and online.
{Lace Trousers – $90 @ Zara, Blouse – $60 @ H&M & Contrast Panelled Dress – $30 @ Mango}
  • Where Do Editors Really Shop from Refinery 29 is just the sort of article that I love to read – Knowing where the most fashionable and stylish women in the fashion world shop is like being handed the keys to the kingdom! And wouldn’t you know it, along with the high-end designers that you’d expect them to mention, they also list great inexpensive shopping destinations like E-bay, Target, Zara, Amazon, Madewell, J.Crew, TopShop, JewelMint, ShoeMint, and even The Salvation Army. Great news, isn’t it?

Another lucky break for us fashion obsessed is that more and more high-end designers have been coming out with reasonably priced collections for retailer giants like Payless, Target, and Macys.

{Long-sleeve Shirt Dress in Red Geometric Print – $40 @ Kirna Zabete for Target, Long-Sleeve Satin Blazer – $60 (on sale) @ Nicole Richie for Impulse & Racquel Side Zip Bootine – $50 @ Christian Siriano for Payless}

  • Lucky Magazine’s 100 Cheap Fall Finds is a trove of fun Fall pieces from printed pants and embellished collars to chic dresses and leather trimmed jackets. In addition to featuring clothing from Luckymag.com, they included other retail websites like Romwe.com, Pixiemarket.com, Urban1972.com, Levis.com, and Ulta.com.
  • Two of the trends that I’m most excited for this Fall are printed pants and leather-trimmed pieces and luckily for all of us the fun website The Cheap Chica’s Guide to Style featured fabulous recommendations for both trends –  Geometry Class & Just The Sleeves Please. So no matter what type of fashion you’re in the mood for this site has what you’re looking for!

The less expensive secondary lines created by designers and sold at department stores like Bloomingdale’s, Macys, Nordstrom, and Kolh’s are great pieces to keep an eye out for.

{Left to Right: Marc by Marc Jacobs ‘Jac’ Denim Leggings – $140 @ Nordstrom, MICHAEL Michael Kors Sleeveless Cowl Neck Banded Bottom Dress – $45 (on sale) @ Bloomingdale’s, and LC Lauren Conrad Embellished Ruffle Tee – $40 @ Kohl’s}

  • Not quite sure how to approach stores like Nordstrom Rack, TJ Maxx, Marshall’s, or Ross? Refinery 29 took it upon themselves to teach us how in their piece Discount Shopping – How To Shop At Marshalls where they had three different editors put together 6 cute looks under $50. Wow!
  • Waiting for stores to have announce a big sale is a great way to find the pieces you’re craving without paying full-price. Not sure just how to make this tactic work for you? Check out Sales Rack Skinny: The Subtle Statement’s Sale Shop Tactics for tips that’ll help you find just what you’re looking for in stores or even online.

Are you still in the mood for more tips, recommendations, and suggestions for updating your wardrobe, Fall dressing, and online shopping? Stay tuned for an upcoming interview with Style For Hire and a series of informative posts all about online shopping.

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